a guide for getting leaders off the social media sideline
For many business leaders, social media is an afterthought or something left to others: a big mistake in this brave new media world where social platforms can change fortunes. Take Lockheed Martin, whose stock plunged nearly $4 billion in a single day. The culprit? 140 characters. A Tweet from Donald Trump sent stock into a tailspin. Company leadership was silent on social media, unwilling or unable to respond. For leaders, the question is no longer can you afford to be on social media, but can you afford not to.